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WELCOME TO ADVANCED SIGN COMPANY

If you’re looking for a top-quality custom sign company with friendly, skilled professionals, stop: You’ve just found it. Now we’ll work with you every step of the way to exceed your expectations.

  • Products and Services

    Advanced Sign Company is the proven provider for fabrication of pylon and monument signs, channel letters, directionals, and other identifying signage. We can deliver electronic messaging centers for added POP, and provide banners until your signage arrives and is installed. LED border lighting is also available to outline your building with eye-catching light.

    You will find our staff to be highly responsive, and capable of interpreting detailed plans for corporate clients. We manage the signage part of your construction from design stage to installation. We can also create unique and attractive signage for individual stores and facilities. If you can dream it, our staff artists can create it! Call or email us today for more information.

    Pylon Signs

    Monument Signs

    Electronic Message Centers

    LED Border Lighting

    Channel Letters

    Identifying Cabinet Signs

    Directional Signs

    Banners

Your brainchild is our inspiration.

Let us combine our sign and print expertise with unmatched service to take your project from concept to completion. We'll deliver what you need, on budget and on time.

Welcome to Advance Sign Company

Let Us Build Your Message!

For over thirty years, Advanced Sign Company has been servicing our global clients throughout the United States and Canada, providing quality signage for new construction and branding changes for existing locations.

Advanced Sign Company expertly manufactures, fabricates, ships and coordinates sign installation, as well as managing engineering and permitting.

We manufacture signage including pylon and monument signs, channel letters, directional signs, and can provide you with electronic messaging displays, and led border lighting to give your building that extra pop.

Contact us for a quote today: steve@advancedsignco.com

Social Media 101: 5 Easy Ways to Optimize Your Pages and Profiles

Social Media 101: 5 Easy Ways to Optimize Your Pages and Profiles

You’ve certainly seen it before—a half-hearted attempt at filling out a social media business profile. Before they handed you the keys to your company’s social media account(s), someone was here. They started out with excitement, gung ho about a new avenue for marketing the brand.

But then the excitement ran out, the energy waned and the account went dark.

Alas, not every business owner takes “Social Media 101.” But a few tips and tricks can help make running your business’s social channels a lot less daunting.

  1. Fill your pages out.
    Treat your social media pages and profiles like a storefront. You wouldn’t want customers coming in to look around and not find what they’re looking for, right? Enter as much data and information as you have so your profiles are complete. 

    Build a robust “About” section and keep your photos and videos organized into galleries and libraries, respectively, on Facebook. Make the most of your Twitter and Instagram profile descriptions with your brand hashtags, website URL, tagline and/or business description. 
     
  2. Keep your imagery fresh. 
    This mostly pertains to cover images, but it can work with profile images too. 

    If you have seasonal promotions or timely campaigns underway, use your social media account images to reinforce it. You can swap out cover images often and leveraging them to add more cohesion to your campaigns conveys an extra level of polish. 

    You can also have fun with your profile images throughout the seasons—don’t break your brand style guide rules but remember social media is also a platform where you can have fun. So something like a “winterized” version special for the season can help your brand or business feel more accessible. 
     
  3. When it’s time to post, quality trumps quantity.
    A good post will have a bigger impact than 10 mediocre ones.

    That’s not to say you don’t need to post often. Once a week would be the bare minimum, but as long as you establish a predictable cadence, you’ll meet customer expectations. Overdoing it will get your page unliked and your profiles unfollowed in a heartbeat, so being consistent matters more than being constant.
     
  4. Be on brand, all the time.
    Your brand’s voice and tone should always be consistent. If your organization doesn’t have a brand or style guide outlining those, write in a way that best reflects your business. Think of the adjectives customers use to positively describe your organization, and then make your messages live up to those attributes.

    This goes for imagery too. Pictures truly are worth a thousand words, so they shouldn’t say anything that doesn’t align with your brand or the message you’ve written in your latest post. 

    Also, any photos integrated into your posts should stay up to date—nothing makes your brand seem out of touch like old photography. If you’re struggling to find new-ish photos for your next post, call a photographer—it’s time to update your business’s photo library.
     
  5. Think from the user’s perspective.
    When in doubt, think like your customer.

    It’s true in all marketing: Working backward from a customer’s point of view enables your business to stay one step ahead and anticipate their needs. Empathy is critical to optimizing user experience and building ads or messages that actually resonate with your audience. 

For social media, use this approach when dreaming up new content or wondering which details of your business are most pertinent to a customer. You never want your pages or profiles to inhibit their path to purchasing—it should always guide them there.

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